Stories are just data with a soul
This is a quote from Brene Brown and it’s one of our favourite ways to describe how story works for organisations.
We like this idea because it reminds us that stories are not fluffy feel-good optional extras but are hard working tools that inform and engage. Stories make sense to people in a way that facts and data alone never can. They bring a human dimension to our work. It’s the rational world and the feeling world side by side.
Who’d have thought a work strategy could ever feel this good? Cruise through our projects….