Whenever we hear any new information, it passes through our own individual filters. Our own experiences, values and biases will always effect what we take away.
I share (a slightly) embarrassing story of my own about trying to get an idea across ..and failing miserably! I THOUGHT I was being very clear but soon discovered my audience were on a completely different track.
It’s about a mail room guy…and shows that words alone just won’t cut it. I should have told a story first!