Brand Identity

Client: Unifam

Brand identity isn’t just a logo on a business card…

It’s a picture that tells the story of what your brand stands for… and what you hope it to be.

Not easy. Not generic.

Everyone needs a GREAT designer to make it happen.

But what do great designers actually do?

Here’s our Doc of Design’s process for a recent project…

It’s a new brand: a counselling service for kids experiencing family breakdown.

Sketching early thoughts…

Then it’s on to the Mac…

Concept 1

Concept 2

Concept 3

Concept 4

Concepts 1, 2 and 3 are presented. The client chooses this one (our favourite too!). And we further refine the design.

And suddenly, this new identity doesn’t feel new or designed anymore.

It feels like it was always there. And it tells the full story. And that’s exactly how it should be.