Unifam, one of the leading providers for children from separated and divorced families, asked us to help create and grow a sub-brand that would build respect and admiration in their sector and connect them with the families they were serving.
We undertook a story discovery process, meeting with all levels of the organisation and gathering stories to enrich the internal brand conversation.
Next was how to express it. We embarked on creating a new visual identity, drawing on both the internal and external stories to inform the new brand name, colours and designs.
The final marketing plan, defined and distilled what was already present and practised everyday. It anchored them in their work.