Are you ready for business storytelling? Does your organisation have the stories to back the messages it wants to send? Is there a big gap between organisational objectives and reality?
This is a rich and complex story and has many layers worth reflecting on. The negative effects of a badly conceived storytelling strategy come to mind (there are a lot of them!); then there’s our ethical responsibility to people who share their stories (protecting relationships), the importance of proper process in choosing and researching story ideas and yes, you get the picture. I could go on and on.
For this post though, I want to concentrate on readiness and the alignment of organisational realities with new strategic objectives.
We all know that business survival into the future will depend on how well we can adapt to a new social media environment. This new environment requires meaningful and authentic connections, conversations and stories. To make the transition to a more open and honest relationship with our customers, employees and other people who are important to us…we need to examine carefully the reality of our workplaces and our workplace culture.
In this video, I tell the story of a project involving women in a big organisation and the unintended negative consequences of a poorly conceived story project. This is an organisation that wasn’t really able to stand behind its claims.
In a nutshell
It’s no longer enough to say who we are..we have to BE who we are. In social media and new media, there is nowhere to hide.