Customer Stories Share the Love

Here’s a beautiful example of how one business features customer stories.

Jimmy Choo makes shoes that women love.

In a recent competition he offered a pair of his shoes and handbag as a prize. The customer stories have rolled in.

It’s an elegant and highly styled page:  stories are illustrated with real pics (lots of brides) and the company’s promotional images as well. This keeps the page beautiful and makes us WANT WANT WANT those shoes. It’s a neat way for Jimmy to show off his range too.

The Doc says:

Like any user-generated content, some stories are more engaging than others. And there’s a lot of repetition. Featuring the best stories would help the viewer and keep them reading. (No matter how much you love Jimmy’s style, there’s only so much gushing about stilettos any girl can take!)

This page helps us hone in on the difference between a testimonial and a story too.  Can you spot the difference? (Hint: when we read it, do we care?)

Make the most of your customer stories and help the cream rise to the top.

About Moya Sayer-Jones

Moya Sayer-Jones is one of Australia's foremost experts on story; she consults with government, NFPs and corporate clients to help them access and use story to support their strategic objectives.


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